Improve Your Ability to Segment Customers
PROBLEMS calling for better customer segmentation: |
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Loss of market share
Audio Tip: Customer Segments and Share -
Unrelenting demands for discounts Audio Tip: Customer Segments and Discounting
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High turnover in some customer segments Audio Tip: Customer Segments and Turnover
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Minor relationships in the industry’s best segments Audio Tip: Customer Segments and Roles
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Low margins in many customer relationships Audio Tip: Customer Segments and Margins
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Customers bringing on additional suppliers Audio Tip: Customer Segments and Additional Suppliers
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Slow sales growth among Company’s key customer segments Audio Tip: Segments and Customer Growth
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Unproductive sales calls in some segments Audio Tip: Customer Segments and Sales
SOLUTION: New Customer Segments |
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By the importance of the market segment
- Size of customer relationship: Does the customer segment buy enough to matter?
- Segment volatility: Can you capture and retain the customer market share in motion?
- Segment profitability: Does the customer segment cover your costs?
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By the needs of the target customer segments
- Physical: How does the customer segment use, transport and store the product?
- Emotional: Can you improve the market segment's experience, either individually or as part of a social segment?
- Intellectual: Would some segments benefit from more knowledge about the product?
HOW: We suggest you follow Four Steps
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<Return to Find New and Important Market Segments