Within a Mile of Product or Service
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
4. Customers moving from one place to another
a. Within a mile of product or service
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5122 | 1986 | With an emphasis on convenience, Walgreen's draws most of its customers from a half-mile radius. Thus, it can position stores as little as two blocks apart in urban areas like Chicago and still turn a profit. |