Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution:
Savings from the creation of economies of scale for customer segments who incur costs at levels above those of currently available through economies of scale
| No. | SIC | Year | Note |
| 1 | 2834 | 1999 | Since PolyMedica is the largest direct shipper of diabetes test strips, glucose monitors, and insulin to patients, it can negotiate bulk discounts from manufacturers to avoid charging patients a fee. |
| 2 | 5045 | 2000 | Ingram has found an increasing role in delivering the widest range of computer products right to the customer's doorstep. So, while high-powered PC-retailing chains such as CompUSA, OfficeMax and Staples continue to rely on Ingram to deliver their supply, |
| 3 | 5399 | 2001 | Amazon has a new tale of brick and mortar partnerships with the likes of Target that will put Amazon on the road to profitability. Target is estimated to be doing anywhere from $100 million to $450 million in sales online each year. |
| 4 | 5999 | 2003 | Drop-shipping isn't for everybody. Small, specialty online retailers that carry fewer than a couple hundred products may find it less costly to manage inventory and ship the goods themselves. |
| 5 | 6311 | 2001 | Annuity & Life is a life insurance firm that provides reinsurance, therefore only taking part of the risk. "We're making a bet that you live longer." This is a good bet for them to take because of modern medicine. |
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