Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge: Add knowledge

   1. Company and products – Help customers recognize and recall name of company and its products

      1. Warnings and advice

      2. CREATE BRAND FOR COMPANY OR PRODUCT

         1. Build entirely new brand Examples>>

         2. Use an existing company-owned brand Examples>>

         3. Borrow equity of another company's brand

            1. Use licensed properties Examples>>

            2. Use brand of a strong marketing partner Examples>>

            3. Other Examples>>

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