Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

B. Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

a. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

Purchase costs

NO.

SIC

YEAR

EXAMPLE
1 3571 2002 Neoware's main clients include retailers like Hollywood Entertainment, Wal-Mart Stores and Circuit City, and also call centers nation wide. The thin clients reduce software piracy since only the administrator has access to software from the server.
2 3511 2003 Aftermarket Technology has a 72% market share for dealer installed remanufactured transmissions on cars made by the three biggest auto makers. It achieved this huge share by lowering costs and improving quality in small increments.

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