Guarantee

Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product:

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

1. Knowledge: Increase the customer's knowledge and understanding of the company and its products. Examples >>

2. Resources: Reduce resources required for the use of the product

   1. Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StratetyStreet.

      1. Reduce the customer’s spending on People, Purchases or Capital costs the customer uses with the product itself

         1. People costs Examples >>

         2. Purchase costs used with the product itself Examples >>

         3. Reduce multiple costs Examples >>

      2. Reduce the customer’s spending on other products used with the product
         (No Examples)

      3. Improve the customer’s profits directly Examples >>

   2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product Examples >>

      2. Improve wait times in the process Examples >>

      3. Customize the product functions for the customer's use Examples >>

   3. Energy – Reduce the energy the customer uses with the product

      1. Effort – Reduce the physical constraints on the customer Examples >>

      2. Health – Reduce the toll the product takes on the customer’s health Examples >>

3. Experience: Enhance the experience the customer has with the product

   1. Add new appeal to the senses
      (No Examples)

   2. Associate the company or the product with an image to increase customer pleasure in using the product Examples >>

   3. Increase the customer’s sense of security with the product

      1. The product works Examples >>

      2. Your investment is safe Examples >>

      3. Your person is safe Examples >>

Back to Intermediary Customers Purchasing from Product Producer

Basic Strategy Guide Users Go To: Step 18

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