Improve Your Ability to Segment Customers
StrategyStreet helps you segment your customers. These customer segments result from analyses of customer relationship sizes and needs. Your key customer segments allow you to grow market share profitably.
PROBLEMS calling for better customer segmentation:
- Loss of market share
Audio Tip: Customer Segments and Share
- Unrelenting demands for discounts
Audio Tip: Customer Segments and Discounting
- High turnover in some customer segments
Audio Tip: Customer Segments and Turnover
- Minor relationships in the industry’s best segments
Audio Tip: Customer Segments and Roles
- Low margins in many customer relationships
Audio Tip: Customer Segments and Margins
- Customers bringing on additional suppliers
Audio Tip: Customer Segments and Additional Suppliers
- Slow sales growth among Company’s key customer segments
Audio Tip: Segments and Customer Growth
- Unproductive sales calls in some segments
Audio Tip: Customer Segments and Sales
SOLUTION: New Customer Segments
- By the importance of the market segment
- By the needs of the target customer segments
- Physical: How does the customer segment use, transport and store the product?
- Emotional: Can you improve the market segment’s experience, either individually or as part of a social segment?
- Intellectual: Would some segments benefit from more knowledge about the product?
HOW: We suggest you follow Four Steps
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