Improve Your Ability to Segment Customers

PROBLEMS calling for better customer segmentation:

SOLUTION: New Customer Segments
  • By the
    importance of the market segment

    • Size of customer relationship: Does the customer segment buy enough to matter?

    • Segment volatility: Can you capture and retain the customer market share in motion?

    • Segment profitability: Does the customer segment cover your costs?

  • By the
    needs of the target customer segments

    • Physical: How does the customer segment use, transport and store the product?

    • Emotional: Can you improve the market segment's experience, either individually or as part of a social segment?

    • Intellectual: Would some segments benefit from more knowledge about the product?

<Return to Find New and Important Market Segments