Improve Your Ability to Segment Customers

PROBLEMS calling for better customer segmentation:

SOLUTION: New Customer Segments
  • By the
    needs of the target customer segments

    • Physical: How does the customer segment use, transport and store the product?

    • Emotional: Can you improve the market segment's experience, either individually or as part of a social segment?

    • Intellectual: Would some segments benefit from more knowledge about the product?

<Return to Find New and Important Market Segments