The StrategyStreet Process
We explain this concept in:
Board of Directors
Question 1: Who are the customers who will allow us to earn our cost of capital?
Question 2: How will we increase our market share with these Core customers?
Question 3: What portion of our current and future sales goes to our Core customers?
Basic Strategy Guide
Step 8: Find the Company's strengths and weaknesses on the Size/Role matrix
Step 9: Separate the sources of the Company's change in share
Step 10: Compare the Company to the industry on the components of Volatility
Step 11: Classify and assign company objectives to each current and potential customer