Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

B. Resources

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

2. Associate the company or the product with an image to increase customer pleasure in using the product

   1. Warnings and advice

   2. Project an image of the or capabilities of the firm

   3. PROJECT AN IMAGE OF THE VALUES OF THE FIRM

      1. Caring or committed to community

         1. Sponsor a charitable event Examples>>

         2. Contribute to socially responsible causes Examples>>

         3. Develop products for communities under stress Examples>>

         4. Support the interests of a community Examples>>

      2. Interested in a particular age group Examples>>

      3. Interested in a paste period Examples>>

      4. Ethnic-oriented Examples>>

      5. Child or family-friendly Examples>>

      6. Healthy

         1. Offering healthy choices Examples>>

         2. Using natural ingredients Examples>>

         3. Using healthier ingredients Examples>>

      7. Reliable/dependable Examples>>

      8. Other Examples>>

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