Discount New Product to Existing Customers

1. Change the Benefit Package (
   No Examples)

2. Change the Basis of Charge (
   No Examples)

3. Change the List Price Examples>>

4. Change the Optional Components of Price

   • Offer a coupon Examples>>

   • Extend a discount in kind Examples>>

   • Offer a trade-in allowance Examples>>

   • Provide a sample of the product Examples>>

   • Provide a free or heavily discounted product from a third party Examples>>

   • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

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