Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO EXISTING CUSTOMERS

CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE

No. SIC Year Notes
1 3630 1992 In February 1993 Whirlpool introduced its new laundry line at the National Association of Home Builders Show. No price increases to the channel were planned and price reductions to the end users were anticipated through money-back guarantees, buy-back programs, and cash rebates.

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