CHOICE 1: Raise Price with No Change in Performance and Cost

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS BENEFITING FROM UNIQUE CONVENIENCE

CHOICE 3: CHANGE A COMPONENT OF PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price

   1. On Main Product Examples>>

   2. On Support Product Examples>>

4. Change the Optional Components of Price:

• Add an extra fee on top of variable charge

  • A fee the customer may avoid Examples>>

  • An unavoidable fee Examples>>

• Shorten the normal payment term Examples>>

• Set or raise minimum purchase requirements Examples>>

• Eliminate forms of discount Examples>>

• Set limits on the usage of the product Examples>>

<<Return to Choice 2

<<Directions to Raise Price