Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: SHORTEN THE NORMAL PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 2273 | 1996 | Price-based advantages do not exist in this market. Any advantage one supplier may try to gain over another will quickly be matched and passed on to other customers. Shaw led the tightening terms, and largely succeeded because customers had no one else to turn to. In this case, all of Shaw's competitors matched Shaw in what could have been a very damaging failure. |
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