Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 1521 2004 The home financing market is still dominated by big banks such as Washington Mutual Inc., Bank of America Corp., and Wells Fargo & Co. But three-quarters of the largest builders now have mortgage-finance units, accounting for about 15% of all new-home mortgages. Home builders are in a better position than banks to offer incentives because their main source of profits is on building houses, not issuing mortgages.

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