Low Priced Product to Create Market Awareness

  1. Change the Benefit Package (
    No Examples)

  2. Change the Basis of Charge (
    No Examples)

  3. Change the List Price (
    No Examples)

  4. Change the Optional Components of Price

    • Provide a rebate Examples>>

    • Offer a coupon Examples>>

    • Extend a discount in kind Examples>>

    • Waive fees or make a one time or periodic payment Examples>>

    • Provide a sample of the product Examples>>

    • Provide a free or heavily discounted product from a third party Examples>>

    • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

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