Low Priced Stand-Alone Product

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price Examples>>

4. Change the Optional Components of Price

   • Offer a coupon Examples>>

   • Extend a discount in kind Examples>>

   • Provide a sample of the product Examples>>

   • Provide a free or heavily discounted product from a third party Examples>>

   • Provide a free, or heavily discounted, product from the company, other than the product on sale

     • Products the customer uses with the product for sale

       • Acquire the product Examples>>

       • Use the product Examples>>

       • Maintain the product Examples>>

     • Products the customer does not use with the product for sale
       (No Examples)

   • Set a price cap Examples>>

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