CHOICE 1: REDUCE PRICE TO ATTRACT CUSTOMERS

CHOICE 2: Isolate the segments who receive the lower price: SEGMENTS DISPOSING OF PRODUCT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

A. Change the Benefit Package
(No Examples)

B. Change the Basis of Charge
(No Examples)

C. Change the List Price
(No Examples)

D. Change the Optional Components of Price

• Waive fees or make a one time or periodic payment Examples>>

• Offer a trade-in allowance Examples>>

• Offer a Put Examples>>

<<Return to Choice 2