Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PRODUCT SYSTEM COMPONENT PURCHASERS
CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:
For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.
D. Change the Optional Components of Price:
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
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