Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer
Bring current products closer to new customers
Serve new customers in a new geographic market

Move into nearby markets

No. Year SIC Note
1 1986 5122 With an emphasis on convenience, Walgreen's draws most of its customers from a half-mile radius. Thus, it can position stores as little as two blocks apart in urban areas like Chicago and still turn a profit.
2 1996 5331 In its formative years,Wal-Mart set up a network of local community stores (in rural areas) and regional distribution centers.
3 2001 5621 Chico's builds stores where it has previously been successful. It also uses numerous catalog mailings and discounts to increase consumption in its target market of 35-55 year old women.
4 2004 6022 Commercial Capital Bancorp is growing its branch network. It'll have three new Southern California branches by early next year. It will also put its first Northern California branch in San Mateo by year-end.
5 1999 6035 First Place Financial is opening four loan production offices just outside the location of its main market. It also planning to add more branches in its area.

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