Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money

    2. Time: Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product


        1. Warnings and advice Examples>>

        2. Reduce wait times in the process

          1. Allow customers to complete some of company's steps to save time Examples>>

          2. Speed the process Examples>>

        3. Increase service capacity

          1. Add more regular customer assistance Examples>>

          2. Supplement service during peak times Example>>

          3. Extend hours Examples>>

          4. Add inventory Examples>>

          5. Increase delivery capacity Examples>>

          6. Increase after sale service capacity Examples>>

        4. Make wait time more productive Examples>>

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