Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Add to the main product components the customer uses

Build complementary product into main product

No. Year SIC Note
1 2002 2095 Starbucks announced the expansion of a high-speed wireless Internet service to 1,200 Starbucks locations in North America and Europe, partners in the project include Mobile International and Hewlett-Packard.
2 2000 4899 The sign up rate for satellite TV systems has accelerated, now that lawmakers in November abolished rules that had restricted satellite TV operators from offering local stations. This new law will help satellite companies compete with cable companies.
3 2004 5999 The iTunes Music Store is based on the Windows version of Apple's iTunes software, which tightly integrates a media-player program, a download service, and a portable player. The software is free and there are no subscription fees. The catalog of more than 500,000 songs is among the largest of all legal services. Apple's search functions are best-in-class. Any song bought can be burned to a CD an unlimited number of times. Features include celebrity playlists, Billboard charts from several decades, prepaid cards and a large selection of audio books.
4 N/A 6141 All customers of MBNA America's platinum card have access to Platinum Passage, a full-service travel agency that guarantees the lowest available airfare at the time of ticketing.
5 2000 6211 Some online brokerages hope to win affluent traders for services ranging from banking to insurance. TD Waterhouse announced the launch of seven no-load stock funds.
6 2004 7371 MSN Premium includes a free all-access subscription to video and audio Webcasts of Major League Baseball games, something that normally costs $14.95 a month or $99.95 a year.
7 2005 7375 Internet portal Yahoo Inc. signed a deal to buy Canadian photo-sharing start-up Flickr Inc., which lets users upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service and alert other users whenever they upload a new photo or album. Last summer, Google bought digital photo software company Picasa, which helps users edit and circulate large numbers of photos.
8 2000 7384 Shutterfly introduced a new suite of photo enhancements which enable users to personalize the appearance of their photographs, including specialized borders, personal notes on the back of prints. Rivals are following its lead.
9 1997 8011 Cowley has 23 physicians, 15 of them primary care physicians. Combined with Beacon, ProMedCo will have 40 providers in the Harrisburg market in eight locations. This size will afford ProMedCo economies of scale.

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