Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand


No. Year SIC Note
1 2005 3571 Sony exploited a stealth strategy to gain a foothold in the nascent household robot category. They created a household robot with a goal of seizing a leadership position in the emerging field against formidable competitors like Honda, Toyota, and Matsushi.

<< Return to Acquire Steps