Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Reduce price of component

No. Year SIC Note
1 2003 3661 Verizon offers its customers a Worry Free Guarantee. One feature is "New Every Two" which allows the subscriber to get a new phone or a $100 credit towards a new digital phone.
2 2002 3711 With GM's October 2001 announcement of 0% financing for buyers and large rebates, the company seemed poised to win market share from competitors Ford Motor Co. and DaimlerChrysler.
3 2004 3711 Manufacturers are starting to offer low-rate financing for certified vehicles, a response to the realities of the incentive-laden new car market.
4 2003 4800 Big players moving into Wi-Fi are quickly achieving economies of scale and reducing the potential for others to make healthy profits. Some giants are using Wi-Fi as a "loss leader": Intel, for example, sells its Wi-Fi chips to computer makers at or below cost. That tactic is designed to boost sales of laptop computers with other Intel chips that are more profitable for the company.
5 1991 4813 MCI beefed up computer systems to permit innovative residential calling services, such as the new Friends & Family plan, which offers 20% discounts on calls to preselected parties.
6 2000 4899 The Bells and cable-TV companies are fighting to sign-up Internet customers. Many have cut prices and waived installation fees. A number of companies offer almost free PCs in exchange for a sign-up. Customers who sign up for a new SBC deal will receive a new Compaq Presario PC, worth $1,000.
7 2001 4899 WiMax may face competition from plans by Verizon Communications and Vodafone who use EVDO technology to create a city-wide wireless broad band service. This free service could limit the appeal of commercial alternatives.
8 1997 6331 Chubb Group is offering a separate vacation home policy that can lower premium costs. It adjusts for differences in the way people use their first & second houses.
9 2005 6513 AvalonBay Communities, an apartment real-estate investment trust controlling 148 properties believes allowing credit cards is worth it even at a low usage rate because accepting cards gives their properties a competitive advantage.

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