Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

A. Knowledge

B. Resources

Experience: Enhance the experience the customer has with the product

  1. Add new appeal to the senses

  2. Associate the company or the product with an image to increase customer pleasure in using the product

  3. Increase the customer's sense of security with the product

    1. Warnings and advice

    2. The product works

    3. We can fix problems promptly


      1. Provide money-back guarantee Examples>>

      2. Provide warranty for a period of time Examples>>

      3. Maintain close personal ties to customer Examples>>

      4. Adopt common performance standard Examples>>

      5. Advertise "brand name" components Examples>>

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