Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer,

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money

  2. Time – Reduce the time the customer must spend with the product

    1. Reduce steps the customer must use with the product

    2. Improve wait times in the process


      1. Warnings and advice Examples>>

      2. Add to the main product, without additional price, components the customer uses

        1. Design product to use specific complementary product Examples>>

        2. Build complementary product into main product

          1. Integrate new functions into the main product Examples>>

          2. Operate or maintain main product Examples>>

          3. Add functions used with the main product Examples>>

        3. Other Examples>>

      3. Offer products that could be purchased with the main product, saving purchase time

        1. Add products used or purchased concurrently with the main product Examples>>

        2. Offer products used sequentially with the main product Examples>>

<<Return to Use Steps