Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

B. Project an image of the or capabilities of the firm

Broadest product line

No. SIC Year Note
1 3576 1995 3Com already sells the widest range of products for global networking.
2 3611 2004 Sprint hopes to leverage its position as the only phone company with wholly owned, national wireless and wireline networks. AT&T will sell wireless services using Sprint's network. Sprint also sells local services in 18 states. The traditional long-distance business has seen tremendous competition. The combination of wireless, wireline and local services is a unique offering, pushing revenues up 6%. Customers who subscribe to one branch are more likely to subscribe to a second.
3 7319 1993 Muzak has telecommunication receivers in businesses across the country. Muzak's computers can target its 12 music (& advertising) channels to stores according to geographic area, ethnic community, type of chain, or time of day.

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