Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product


No. SIC Year Note
1 1521 2000 More Americans are wealthier than ever before and are eager to move into homes with hardwood floors, vaulted ceilings and marble countertops. This makes it easier for Toll Brothers Inc. to sell their homes to these baby boomers in their prime earning years.
2 2084 1987 Chalone's marketing strategy is built on snob appeal. About 60% of Chalone's wine is sold in restaurants, 15% in mail order sales, and 25% in retail stores with prices as high as $28 a bottle.
3 3711 1990 Jaguar plans to preserve its snob appeal by not pushing production beyond 150,000 cars yearly and by limiting Ford's involvement.
4 3711 1990 Luxury auto manufacturers of the Classic Era didn't advertise in the mass media. They used posh showrooms with tapestries on the walls and Oriental rugs beneath the cars. Automobile Salons were major social events. It placed ads in upper-crust magazines.
5 3711 2002 The company will continue to redesign the XJ which has helped solidify the company's position as a true luxury brand. The new XJ's body is made from aluminum and it is the first for a high volume car. The company hopes with the XJ's new launch it will take the brand's image into the big leagues with Mercedes, BMW, VW's Audi brands. The XJ is in the above $50,000 price class.
6 3711 2003 BMW unveiled the Phantom in January, it has a price tag of $320,000. The car features BMW touches, a V12 engine and can do 0 to 60 in 5.7 seconds. Analysts estimate BMW spent $250 million to buy the marque, build the plant, and develop the car. The company hopes to aim for sales of 1,000 Phantoms a year once the Goodwood plant reaches full production.
7 3711 2002 The newest segment of the luxury automobile market is the lower-end sedan market. Competitors include Cadillac, Infiniti, Audi, Jaguar, and BMW, whose lower priced models are evolving with heated seats, premium stereos, plush leather, fast engines and performance-driving equipment.
8 3751 1994 Cannondale took bikes overseas to sell into the Japanese market; targeting consumers that like the status and image of high-end American mountain bikes.

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