Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

B. Resources

Experience: Enhance the experience the customer has with the product

  1. Add new appeal to the senses

  2. Associate the company or the product with an image to increase customer pleasure in using the product

  3. Increase the customer's sense of security with the product

    1. Warnings and advice

    2. We can fix problems promptly


      1. Provide money-back guarantee Examples>>

      2. Provide warranty for a period of time Examples>>

      3. Distribute only through reliable channels Examples>>

      4. Maintain close personal ties to customer Examples>>

      5. Adopt common performance standard Examples>>

      6. Eliminate risk of competition Examples>>

      7. Allow personal inspection of product Examples>>

      8. Advertise "brand name" components Examples>>

      9. Use different brands for different price points Examples>>

      10. Other Examples>>

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