Intermediary Customers Purchasing from Producer
We organize the innovation examples according to the costs the customer incurs. Each of these costs represent steps an Intermediary or channel customer must take in connection with the product. The examples are innovation ideas drawn from management teams in many industries where the teams sought to reduce these customer costs.
Using the following thought outline, we suggest you conduct your innovation for new ideas to reduce the costs your customers incur with the current product.
OBTAIN: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
SELL: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery. Examples >>
GUARANTEE: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction. Examples >>
RETURN: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product. Examples >>
Basic Strategy Guide Users Go To: Step 18