Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

A. Knowledge: Add knowledge




1 3711 1987 Cadillac set up a system that links each dealer with engineers who use computerized drawings and bulletins to walk dealers through repairs. Repairs are more effective, and Cadillac jumped from 14th to 7th place in the rankings of service.
2 3711 1998 Honda built a very strong service business by first tying a new vehicle's purchase to after sales service and then turning the automobiles' many service needs into a simple menu.
3 3841 2001 Medtronic Inc., the No. 1 provider of pacemakers, has developed a to link doctors to their heart patients via the Internet.

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