Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

B. Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

a. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

People costs




1 8111 2004 Flaherty & O'Hara transformed itself from a law firm into an outsourcing enterprise for companies to punt their liquor license issues. They apply technology to the drudge work of administering the quirky license and ownership rules.
2 5943 2000 Under a 5 year contract, Gateway will set up and staff Gateway sales operations inside as many as 1,000 OfficeMax stores, more than quadrupling Gateway's US retail presence. Gateway plans to set up 500-square-foot to 1,000-square-foot retail centers inside OfficeMax stores. Gateway employees will sell its PCs, Internet access, PC training and other services. The two companies also agreed to link their Web sites, allowing Gateway buyers to purchase OfficeMax supplies over the Internet.

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