Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

B. Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a.
Effort – Reduce the physical constraints on the customer

NO.	SIC	YEAR	EXAMPLE
1	5499	2003	Casey's General Stores Inc. installed satellite-based intranet systems to allow their gasoline delivery drivers to electronically monitor the amount of fuel in stores' underground tanks to prevent outages.
2	3669	2002	The 30-year standard for product identification has been bar codes. However, new RFID (radio-frequency identification) technology needs less manual interference while being able to hold more information. RFID devices have a computer chip which can store thousands of data characters, whereas a bar code can only hold between 12 and 15.

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