Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

B. Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

Health – Reduce the toll the product takes on the customer's health




1 3600 2004 Sorenson observed patients and developed technologies to help them, like a thin-walled needle that could be threaded through a plastic catheter into the vein to prevent pain, disposable surgical masks, the first computer-based real-time heart monitor and a blood recycling machine that cut the need for donated blood among surgical patients.

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