Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

C. Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

Your person is safe




1 5411 2002 Americans food buying habits have changed over the past 30 years. In the 1970s, 70% of food was purchased in packaged form and 30% fresh. Today that has roughly reversed. FreshDirect's obsessions lie in keeping the food fresh. All the meat is butchered from whole carcasses. The company makes its own sausages, cuts up entire salmons, roasts and grinds coffee, bakes bread, pastries, and desserts from scratch and ripens fruit and vegetables in a special ripening room. Cleanliness is another obsession, all equipment is bathed in antiseptic foam at the end of each day, hosed with water and given final antibacterial coating. The company even maintains a lab to test incoming and outgoing shipments as well as food preparation areas for contamination.

<<Return to Guarantee Steps