Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

Status in the community

No. SIC Year Note
1 2082 2000 Importer Labatt USA Inc. has begun to position its Dos Equis brand against the European imports that beer snobs prefer, emphasizing Dos Equis' quality and the Germanic roots of the beer's recipe.
2 2300 1999 In the 1980s when dressing stars was still a novelty, the actors were quite easy to please, bowled over as they were that a famous designer actually wanted to dress them. But by the late 1990s, the tables turned. Designers wooed nominees and presenters with boxes of evening clothes–without any obligation to wear them. In 1997, the record appeared to belong to Lauren Holly, who was married to comedian Jim Carrey at the time, when she received, unsolicited, 56 free gowns from 13 different designers.
3 2834 2003 In launching their rival impotency drug, Levitra, Bayer and GlaxoSmithKline studied consumer response to Viagra. They found that consumers didn't "resonate with the imagery of Viagra. They find the blue (pill) color too cool. They equate it with being sick." So, the co-marketers decided upon a vibrant orange color for the Levitra pills and an orange and purple flame as the logo.
4 3711 2001 Rivals' imitations of BMW's 3-Series are using advanced technology to attempt to get ahead, such as equipping cars with four-wheel drive, a move that BMW itself matched with some of its 3-Series models.
5 7011 2005 Luxury-hotel chains often restrict customer loyalty programs and limit expansion as they fear losing exclusivity. Marriott International guards its Ritz-Carlton chains and doesn’t allow rewards members to redeem their points there. Four Seasons Hotels does not have lower-level chains or a loyalty program.
6 7375 2002 Many music fans still like renegade file-sharing services like Morpheus, LimeWire and Grokster, which give users even more control over music than most of their commercial counterparts, allowing them to freely copy songs onto recordable CDs and portable devices.
7 8062 2004 Community partnership is a basic part of Triad's business plan for each hospital it owns.

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