Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution

Savings from the creation of economies of scale for customer segments who incur costs at levels above those currently available through economies of scale

No. SIC Year Note
1 8043 2003 Pediatrix has grown into the largest baby-care group medical practice in the U.S. Many doctors choose to join Pediatrix to avoid the battles it fights, which is important because much of the company's growth comes from buying smaller practices.
2 8051 2001 After American Healthways takes over diabetic care, more patients get more frequently tested for eye, foot, and cholesterol ailments. This has cut the total health care cost by 17%. "We spread the development costs over lots of health plans."

<< Return to Maintain Steps