Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
1. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight
|1||2000||1991||Campbell needs product innovation if it wishes to increase volume. They introduced individual soups for kids.|
|2||2337||2002||The Seven jeans denim brand is trying to sell the fit of the jean. The jeans are tight fitting and low slung. They emphasize a shift in consumer preference to celebrate a more curvaceous derriere. The "seven for all Mankind" jeans, simply known as Seven, are manufactured by L-Koral Inc. The actual design of the jean is what sells the product. The universal cut fits a cross section of baby boomers and string-bean models. The universal cut is simply lower pockets or pockets that fall higher on the buttocks and the "hook pattern of the crotch" that lifts up the butt.|
|3||2389||2004||Adidas' T-Mac 4 shoe, priced at $120, features an adjusting knob at the heel. Another upcoming Adidas shoe, priced at $250, is expected to feature a built-in computer chip for fit-adjustments.|
|4||2389||2004||Reebok's $100 Pump 2.0 is a laceless sneaker that uses internal pumps to gauge and then fill the shoe to a designated comfort level.|
|5||2522||2004||The Humanscale office chair, developed by Bob King and Niels Diffrient, is equipped with a cantilever mechanism between the seat and the seatback which requires no calibration of tension. Armrests go up and down automatically and the only knob is to adjust the chair's height.|
|6||3021||2000||Reebok's DMX technology puts movable air pockets throughout the shoe, giving it a different feel than Nike's Air shoes, which have most of their cushioning under the heel.|
|7||3421||NA||Gillette designed a permanent razor that shaves better around women's ankles and knees. The company now has a 35.5% dollar share of market. The razor has extra moisturizer in the cartridge and a flat handle for a better grip.|
|8||3694||1988||Mars Electronics offers portable scanner/data collection without bulky cords. It's lightweight and fast. It doesn't need to be recharged or downloaded as often as most.|
|9||3711||2004||Adjustable pedals allow drivers to move the pedals to fit whatever their specific body size is. Certain cars have a memory to store the pedal position. Prices for the option range from $120 to $200 depending on the vehicle.|
|10||3751||1896||Schwinn was a hands-on owner who played a major role in designing his bicycles, and bought only the best equipment to produce them. Schwinn insisted on using the best steel for tubing and joints. He had riders try various designs to find the most comfortable. To fill every high-end need, he initially designed a line of seven different models and frame sizes.|
|11||3751||2000||Harley Davidson is responding to new competition and introduced the Blast in 2000. The smaller bike is designed to appeal to a new generation of riders. It features a single cylinder which displaces 492 cc and a $4,400 price tag. It weighs about half of a normal Harley and is adjustable to be more comfortable for women.|
|12||3949||1992||New Puma shoes have a disk with nylon line instead of traditional laces. The frictionless system provides a custom fit from the heel to the instep.|
|13||3999||1993||Reebok transferred inflatable splint technology from medical technology to become its successful Pump shoe.|
|14||7999||2001||At Intrawest Corp.'s ski resorts, kid-size stairs may become de rigueur. Part of Intrawest's aim is to take the hassle out of skiing in ways big and small.|
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