Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status


      1. See

        1. Interest in improved styling Examples>>

        2. Interest in better visual performance Examples>>

      2. Touch Examples>>

      3. Smell Examples>>

      4. Hear Examples>>

      5. Taste

        1. Interest in better taste in current products Examples>>

        2. Interest in new taste in current products Examples>>

        3. Interest in new taste in new products Examples>>

      6. Multiple Examples>>

<<Return to Use Steps