Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Demanding of exclusivity: Segment wants a look few others have:
In automobiles

No. SIC Year Note
1 3711 1990 Jaguar plans to preserve its snob appeal by not pushing production beyond 150,000 cars yearly and by limiting Ford's involvement.
2 3711 1990 The new Mercedes-Benz 300 SL has a futuristic automated convertible top. It's easier to use and looks impressive.
3 3711 2002 Jaguar will continue to redesign the XJ which has helped solidify the company's position as a true luxury brand. The new XJ's body is made from aluminum and it is the first for a high volume car. The company hopes with the XJ's new launch it will take the brand's image into the big leagues with Mercedes, BMW, VW's Audi brands. The XJ is in the above $50,000 price class.
4 3711 2003 Project Mount Everest is Toyota's latest project of a car that is expected to hold its own against the $141,800 Aston Martin DB7 Vantage and the $113,250 Mercedes-Benz SL55 AMG. The car has a V10 engine.

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