Final Customer Purchasing from Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point

For more Reliability

No. SIC Year Note
1 2813 2004 Air Liquide, the French producer of industrial gases found a way to produce gases in small plants on-site at customers' factories. Staff is stationed permanently at client sites -putting them in a prime position to help customers improve operating efficiency and increase output quality. These teams are given greater autonomy and able to act on new opportunities. These high-margin services constitute about 25% of Air Liquide's revenues.
2 4899 2000 Be Free Inc. provides the technology platform and infrastructure to develop the affiliate networks. They provide clients market intelligence by collecting and analyzing buying habits of the click through customers. In exchange, the company receives upfront fees and a cut of each transaction. The pay for performance affiliate model lowers the cost per acquisition for each customer.

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