Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution

Savings from the creation of economies of scale for customer segments who incur costs at levels above those of currently available through economies of scale.

No. SIC Year Note
1 5961 1998 FHT is beginning to provide direct marketing and order fulfillment services to major corporations interested in outsourcing those functions.

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