Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

  1. Knowledge of company and company brand

    1. Familiarity with company and brand, crossing all products


      1. Customer knows of product but does not use it – Segment sees the product as:

        1. Missing a Function Examples>>

        2. Not good at Reliability and Convenience Examples>>

        3. High priced Examples>>

      2. Customer segment uses a similar product

        1. For work Examples>>

        2. For home and leisure Examples>>

        3. For shopping Examples>>

        4. For leisure activities outside the home Examples>>

      3. Customer segment uses the product:

        1. For work Examples>>

        2. For home Examples>>

        3. For shopping Examples>>

        4. For leisure activities ouside the home Examples>>

      4. Customer segment does not know product because the product is:

        1. New on the market Examples>>

        2. New in the channel of distribution Examples>>

        3. Untried by the segment

          1. Segment is unaware of the product Examples>>

          2. Segment has outdated experience of the product Examples>>

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