Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community.
Need for personal achievement
Advancement in career and profession
|1||5300||2003||Tractor Supply Co. hires ranchers, welders, and horsemen at each of its stores to help customers get the right products. Roughly half of its staff has some background in those areas. The extra focus on understanding rural customers' needs is key.|
|2||6141||1995||American Express has a Corporate card. AmEx follows travel expense management closely & analyzes information from its database to see what kinds of savings you can expect for a company your size. It also offers to advise on ways to reduce travel costs.|
|3||6211||2005||Fidelity Investments recently added free technology called Wealth-Lab Pro to its active-trader platform. The software allows traders to test their trading theories against historical data. E*Trade upgraded its downloadable active-trader software so that customers can tailor the tools on their trading screens. Scottrade launched ScottradeElite, a downloadable active-trader platform.|
|4||6300||2005||The St. Paul Travelers provides the agents with detailed reports showing their most and least profitable customer segments.|
|5||6519||2000||UniCapital recently launched an Internet site called LeaseAdvisor.com to serve the finance needs of small and midsize businesses through customer education. The site will help companies evaluate their current financial position, compare financing options and estimate future revenue.|
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