Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to purchase and installation: Segment customers according to delays before the customer receives or can use the product

Segments exposed to serial delays due to multiple stops

No. SIC Year Note
1 5300 2004 Sears is about to introduce another format called Sears Grand, which is closer to the popular off-mall format that has helped big box retailers like Wal-Mart win. Because the Sears Grand stores are bigger than regular Sears department stores, they can add products such as books and magazines, CDs and DVDs, as well as some groceries and everyday necessities.
2 5331 2000 Giant combination stores have an average size of 190,000 square feet and are double the size of general-merchandise stores. These stores are expected to grow by 25% annually during the next few years.
3 5331 2000 SuperTarget's focus is on service and variety while Wal-Mart and Kmart focus on low prices. SuperTarget offers a big variety of prepared meals to go and has a large deli and bakery.
4 5331 2001 99 Cents Only stores are both attractive and carry lots of stock so that they have broader appeal than some of the bigger players like Dollar General and Family Dollar stores.
5 5331 2002 Sears Outdoors offers consumers a single source for flooring, lighting, kitchen and bathroom fixtures, appliances, curtains, accent items, and furnishings. It combines this with a full spectrum of services for the entire project, from design and financing to construction and installation. It cuts shopping time, streamlines the project-planning process, and improves the quality of the finished work.
6 5411 2001 Whole Foods has 125 stores which average about 35,000 square feet as opposed to main competitor, Wild Oats, whose average amount of square feet is 20,000. Consequently, Wild Oats has a lesser selection and array of product than Whole Foods. Whole Foods encourages its employees to experiment with new ideas and engage with customers.
7 5541 1993 Many gas stations are adding new businesses within their existing facilities: flowers, dry cleaning, tacos, etc.
8 5943 2001 Siebel eBusiness Consulting was in a printing bind, so it decided to give a try. The Web site had links to partner companies that do printing, copying, and other services on short notice. Siebel clicked on NowDocs, an online print shop that lets customers upload word files from their personal computers with data on what they want done. The work is printed at the nearest service center and sent to the customer in 2-4 hours via express delivery.
9 5999 2003 Petsmart, the pet product industry leader, faces its biggest competition from Petco and Wal-Mart, but Petsmart's price disadvantage over Wal-Mart's low priced pet food can be dealt with through Petsmart's focus on high end services like grooming, obedience training and PetsHotels, services unlikely for Wal-Mart to ever adopt. Health regulations make it hard for a store like Wal-Mart to keep pets in the same place where human food is sold.
10 6141 2000 Ace's check cashing outlet plans to tie deposit and withdrawal services together with a bank card and create the qualities of a debit card.
11 6141 2001 The Credit Card giants such as Visa and MasterCard confront new competition: 1) consumers in Japan and Europe pay for taxi rides, cars washes, etc. through their cell phones 2) Achex is a virtual checking site where customers can send money.
12 6231 2000 Although other web sites already offer trading in government bonds, the main feature of the new is its ability to allow institutional investors to shuttle among six major dealers' Web sites with a single log in and password.
13 6231 2001 The NY Stock Exchange which traditionally has not sold securities that it does not list is about to enter the market for ETFs in competition with Amex, the American Exchange. The NY Stock Exchange plans to sell QQQs, Spiders and Diamonds.
14 6531 2002 Inc. a site that links buyers up with local real-estate brokers, opened a mortgage center so home buyers can get financing information.
15 7375 2002 AOL Time Warner last month began an experiment that allowed American Online subscribers to download a small selection of MP3 singles for 99 cents each.
16 8011 1997 Cowley has 23 physicians, 15 of them primary care physicians. Combined with Beacon, ProMedCo will have 40 providers in the Harrisburg market in eight locations. This size will afford ProMedCo economies of scale.
17 8082 1997 Orkin has 22 company-owned lawn care branches that will be consolidated with existing TruGreen locations. The acquisition of Orkin's plant business should double ServiceMaster's business in that area.

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