Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs to avoid sources of anxiety
3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
|Alliance credit cards are issued by some 300 retailers, including Eddie Bauer and Pottery Barn. Alliance handles processing, billing, and servicing on those accounts.
|Alliance's utility service handles billing and processing services for utilities.
|Flaherty & O'Hara transformed itself from a law firm into an outsourcing enterprise for companies to punt their liquor license issues. They apply technology to the drudge work of administering the quirky license and ownership rules.
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