Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
Status through the recognition of customer's individual needs for the product
| No. | SIC | Year | Note |
| 1 | 2300 | 1998 | With 35 distributor Web sites up and running, Fruit of the Loom's total investment works out to approximately $100,000 each. Company executives say the money was well spent because it improved time to fulfillment which increased distributor loyalty. |
| 2 | 3661 | 2002 | Kyocera is Virgin Mobile's exclusive cell phone maker. It got that assignment because it was willing to design special phones targeting youths. |
| 3 | 3661 | 2004 | Sprint asked Motorola to design a new phone. But Motorola balked at demands that it position its logo according to Sprint's specifications. That left Sanyo and Samsung to emerge as Sprint's preferred buyers. |
| 4 | 3661 | 2005 | Nokia has also decided to customize more of its phones to meet the needs of service providers such as Vodafone, Cingular, and Orange. |
| 5 | 3845 | 1990 | Baxter delivers to a major hospital's definition of on-time delivery: they discussed how much of the delivery had to be on the first truck. |
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