Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution:
Savings from the creation of economies of scale for customer segments who incur costs at levels above those of currently available through economies of scale

No. SIC Year Note
1 2834 1999 Since PolyMedica is the largest direct shipper of diabetes test strips, glucose monitors, and insulin to patients, it can negotiate bulk discounts from manufacturers to avoid charging patients a fee.
2 5045 2000 Ingram has found an increasing role in delivering the widest range of computer products right to the customer's doorstep. So, while high-powered PC-retailing chains such as CompUSA, OfficeMax and Staples continue to rely on Ingram to deliver their supply,
3 5399 2001 Amazon has a new tale of brick and mortar partnerships with the likes of Target that will put Amazon on the road to profitability. Target is estimated to be doing anywhere from $100 million to $450 million in sales online each year.
4 5999 2003 Drop-shipping isn't for everybody. Small, specialty online retailers that carry fewer than a couple hundred products may find it less costly to manage inventory and ship the goods themselves.
5 6311 2001 Annuity & Life is a life insurance firm that provides reinsurance, therefore only taking part of the risk. "We're making a bet that you live longer." This is a good bet for them to take because of modern medicine.

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