Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.

Intermediaries of the product who sell similar products

No. SIC Year Note
1 3571 2002 In hopes of increasing sales to consumers, Dell is installing kiosks in shopping centers in 20 U.S. cities. The kiosks will feature five computers and accessories such as printers and scanners. The machines have also been featured on QVC, the home shopping sales channel. The company is doing this in hopes of increasing computer sales to consumers in a market where other producers are seeing declines. Dell sells about 85% of its products to corporations, schools and government. The products are sold entirely over the internet, keeping costs low.
2 3651 2003 Harman is expanding its audio business to include the Infotainment Systems placed in cars, this system includes DVD players, GPS systems and hands-free cell phone technology. It is currently in use in some BMW, Mercedes-Benz, Audi and Porsche models and will expand into non-luxury brands like General Motors to expand their customer base.
3 3661 2002 Samsung Group is gaining market share in the cell phone manufacturing market by improving product quality, increased marketing and by producing different products for carriers. Specialty features include a global positioning device, e-mail access and MP3 players. In the first quarter of 2002, the South Korean company has 7.9% of the market, third behind Nokia and Motorola.
4 3661 2004 Nokia's Series 60 software lets users download and run arcade-style videogames, business applications and other sophisticated software. Midrange phones can't handle these applications. Nokia licenses the software to rival phone makers in an attempt to lock Microsoft products out of the market.
5 3711 2004 BMW, the world's 14th largest car manufacturer, is being transformed from a specialized producer of sporty rides for high-income buyers into a full-line auto maker, with a complete line of sedans, wagons, SUV's, roadsters. As part of this transformation, BMW has introduced the 1 Series, a new, entry-level model. It expects to sell 120,000 in 2005. BMW embarks on expansion from a position of strength.
6 4512 2003 United is adding email to its flight services and it won't cost the airline any money. In fact, it is expected to provide the airline a new stream of revenue from user fees. The expense is being shouldered by Verizon Communication Inc.'s Airfone subsidiary, with Tenzing Communications Inc. providing the e-mail service to Airfone.
7 4800 2004 The Bells are trying to do all they can with their copper networks by featuring such services as The web-based service provided by an alliance with Hollywood studios allows customers to download movies to their computers via DSL.
8 6141 2005 Credit Acceptance Corp. provides auto loans through a nationwide network of car dealers, called dealer-partners. They had 957 dealer-partners in the third quarter, up from 724 the previous year.
9 7372 1987 Adobe helped other vendors develop printers for IBM-compatible computers, and published its PostScript page description language for free use by any writer of applications programs.

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