Segments Shopping Within a Few Miles

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
3. Customers in residential areas
b. Segments shopping within a few miles of home




1 5200 2002 Home Depot has reached market saturation and is unable to continue expanding. Its latest efforts have been smaller "neighborhood" units in urban markets.
2 5731 2002 RadioShack is no longer carrying big-screen televisions and paring desktop computer models down to four or five. It ditched car stereos and security systems last year, deciding it couldn't compete against shops that offer installation. Instead, it's now focusing on convenience, estimating that 94% of Americans live or work within a five-minute drive from a store.
3 5600 2003 Jos. A. Bank Clothiers Inc. sells a full line of men's casual and tailored clothing and accessories. The company has expanded into California with three stores, using market information from their Internet and mail order sales to pinpoint the clusters of California customers. California has made up 10% of the segment's sales and was the #1 state for direct marketing.
4 5499 2000 7-Eleven plans to encourage Web-order companies to send products to the 7-Eleven distribution network for pickup at nearby stores. The method cuts costs and doesn't demand that the customer be at home when the truck arrives. 7-Eleven employees already fill depleted shelves by ordering from handheld terminals, so designing another simple system will help minimum-wage counter-help keep track of everything. At Esbooks, a Japanese book Web site set up last November, 93% of people who bought books have chosen to pick them up at 7-Eleven instead of having them home-delivered.
5 5331 1998 Wal-Mart even took a page out of Family Dollar's strategy book. In 1998, Wal-Mart rolled out its smaller-store concept, Neighborhood Market. Although small for Wal-Mart means 40,000 square feet, analysts say it can be a threat to the convenience of smaller stores.
6 5731 1993 Circuit City, reporting good results, plans to open 180 new superstores to place it in most major US markets within 3 years.
7 5944 1999 As of Jan. 1, 1999 Tiffany & Co. will cut the middleman and sell diamonds directly to consumers. And the company no longer plans to sell diamonds wholesale. Instead, it will build more retail stores to reach far-flung customers.
8 7841 2002 Blockbuster has 4.8 million accounts in the US operating in 5500 stores in the U.S. and 9100 worldwide. Seventy percent of the U.S. population lives within a ten minute drive of Blockbuster.
9 5331 2002 99 Cent Only plans to take on the much larger Family Dollar and Dollar General chains with a national expansion. One difference between 99 Cents Only and the other stores is that 99 Cents prefers to go into middle class neighborhoods.
10 7841 2002 Seventy percent of the U.S. population lives within a ten minute drive of Blockbuster.
11 5511 2003 Using Autobytel, customers are able to work out all the details of buying a car online. Autobytel forwards all the information in the form of a purchase request referral to the dealer. The dealer then supplies the consumer a price.
12 5122 1997 With an emphasis on convenience, Walgreens draws most of its customers from a half-mile radius. Thus it can position stores as little as two blocks apart in urban areas like Chicago and still turn a profit.
13 6021 2000 Northern Trust wants to run 100 personal financial services offices around the country by 2003 — that would put it in reach of 40% of millionaire households. It currently has 81 offices in 12 states with an emphasis on the Sunbelt, where its clients retire.